When looking to promote yourself as an author on social media, the first step is to get on Facebook. While some speculate that Facebook has lost its luster, it is still an extremely powerful platform to help connect with readers. To prove that point, here are the top benefits for an author who has a Facebook page.
No matter how you look at it, the numbers are staggering. As of March 2017, Facebook has over 1.86 billion active monthly users. By creating a page that reaches just 0.01% of those, you will be connecting with over 186,000 users.
Starting a Facebook page does not cost any money. They do offer opportunities to pay for ads to increase page likes, boost posts and more. These are things to consider but are not necessary at first. The first step is to simply get yourself on there and that requires zero initial monetary input.
A Facebook page is not only a way for you to get your name out there, it is a way for you to connect and engage with potential readers. You can share excerpts from upcoming books, behind the scenes information or answer fans questions. This interaction will increase exposure while solidifying the loyalty readers have with you.
At the end of the day, you want people to read what you write. Facebook should not be used to pummel perspective readers into buying your books but it can serve as an excellent vehicle to drive traffic to your website that sells your work. To set yourself up on Facebook, you will need to decide between a Page or Profile. Each has its own unique features and capabilities. Both can be beneficial to you as an author but it is not necessary to manage both. There is plenty of information available that can help you determine which is the better option for you.
When setting up your author page or profile, keep in mind some Facebook statistics that can help increase your exposure:
- Thursday and Fridays have an 18% higher engagement rate than the rest of the week
- Posting at 7 PM will have a higher click average than if you post at 8 PM
- Mid-afternoons during the week sees the highest traffic
Even with newer companies increasing in popularity, Facebook is still the king when it comes to social media platforms. Failing to get an author page set up on Facebook would be missing a huge opportunity.