In today’s world, social media is everywhere. It’s where people get their news, connect with family and friends and interact with the companies and brands they love. To be successful, authors looking to promote their book must take advantage of the possibilities social media offers them. It will open your potential reach in ways that have never been available before.
Don’t be overwhelmed though. Choose one or two platforms to focus on and grow your online presence as you build your confidence. Regardless of which platform you use – Facebook, Twitter, Instagram, etc. – there are a few guidelines you should keep in mind.
Post at the right time
Once you pick the platforms you will focus on, get to know how people interact with them. For each site, there are peak engagement days and times. Once you know when people are most likely to be on the site, you can time your posts accordingly for maximum impact.
It’s Not a One-Way Street
Social media is a great way to increase awareness of you as an author and your books but remember it is not a one-way street. One of the benefits is the interaction it provides. Reply to comments your followers post, answer any questions they have and keep the communication open. You can also pose a question to them to get the conversation started. If your followers feel truly connected to you, they are likely to remain interested.
Hashtags, which is simply putting a “#” sign in front of a word or group of words, are extremely important for growing your online presence. Hashtags can be used across all social media platforms and will let people search for you or your books more easily. You can create your own hashtag or use a trending one if its relevant.
Images are Key
People are visual and including images online will increase the likelihood that people will notice and pass them along. Studies have found that tweets with images are up to 35% more likely to be retweeted than those without. When promoting your book, always include a picture of the cover or another relevant image.
Don’t Push a Sale
You have a book and you want as many people as possible to buy it but that’s not what social media will do for you. If used correctly, social media gives you a way to cultivate long term relationships with readers, influencers and peers. People don’t want you to constantly promoting your book. Instead, if you provide them with actual content, they will keep coming back for more.